Baking based on knowledge
We promote an innovative knowledge culture. Our products are backed by knowledge and advice, so we support convenience both in terms of products and handling throughout the entire process.
We have our own advanced test bakery, and we draw on design, food product and social research competences through partners. Our aim is to play an active role in the development of modern convenience bakery items, so we can be the most visionary and value-creating partner in the category.
For this reason, we can offer sales-promoting advice which ensures sales of our products are supported by optimal organization in our customers' stores – an exercise which has a direct impact on the bottom line.