21 December 2018
Easyfood sold to Orkla
In recent years, Easyfood has been experiencing strong growth, both internationally and domestically, and if the company is to keep up with the ambitious growth plans for the coming years, it needs a partner that can help with the growth.
Therefore, Easyfood has sold 90 percent of the company to Orkla, which is the leading brandcompany in the Nordic region and is already in Denmark behind for instance Kims, Den Gamle Fabrik, Odense Marcipan and Beauvais.
Flemming Paasch continues as CEO of Easyfood and will also be a minority shareholder in the company, who will work as an independent subsidiary under Orkla.
The Easyfood you know today, will also be the Easyfood you'll be working with in the future - just in a stronger version. Easyfood has among other things choosen Orkla because it is a Scandinavian company that has a great understanding and respect for our culture as well as our way of thinking and working. At the same time, Orkla can help to ensure that Easyfood has continued growth in Kolding.
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