23 March 2017
Easyfood growing rapidly abroad
The innovative food firm Easyfood has enjoyed great success with its bread concepts designed for coffee shops and cafés around the world. Exports grew by 27 per cent in 2016, and the annual report shows a net profit of DKK 15.1 million.
What does the café culture of the future look like?
They are working at full throttle to find out at the Easyfood innovation centre, which is based in the Danish town of Kolding. In recent years, the food company has enjoyed great success thanks to its targeted work with coffee shops and cafés both domestically and abroad, and it now supplies major chains such as Costa Coffee in France and Tchibo in Germany.
‘We’re digging into café culture right now and looking at it from a historical perspective – we’ve studied the situation both in the UK and the USA. We want to ensure that we are always ahead of our competition by introducing new concepts,’ says Flemming Paasch, CEO of Easyfood.
In 2016 alone, exports grew by 27 per cent compared to the year before, and they made a significant contribution to Easyfood ending 2016 with a net profit of DKK 15.1 million compared with DKK 10.5 million in 2015. Turnover in 2016 was DKK 260 million compared with DKK 220 million the year before. This means the business is on track to meet the targets set out in its ambitious 2020 plan, with the firm aiming to achieve turnover of DKK 500 million.
Our goal remains to own the coffee shop and café category, not only providing customers with access to thaw and serve products that are easy to handle for unskilled staff in settings with minimal kitchen facilities, but also offering them assistance with everything from concept development to product layouts. The overall service proposition brings all of our competencies in terms of flexible production, user-driven innovation and differentiated products into play,’ Flemming Paasch explains.
Easyfood is still the new kid on the block that does things its own way, and it will retain that role while also maintaining a strong focus on innovation and creativity across the organisation. We are a working laboratory constantly digging into new trends and opportunities. This excavation work will focus on café culture in the coming years,’ he adds.
Easyfood develops, produces and supplies refined, high quality convenience and bread-based products for the Danish and European markets. The company particularly focuses on complete solutions and has specialised in the following areas: flexible production, innovation, differentiated products and convenience.
The company, which was founded in 2000, currently employs 150 staff